junior science refresher Published this article page no 46 The Competition Commission of India has dismissed allegations of predatory pricing against ecommerce platform Shopee. What were the allegations of violation of competition norms against Shopee? Shopee sells various products at extremely low prices with the intention to eliminate competition from small retailers. For example Shopees deep discounting tactics including flash sales of products for Re.1 Rs 9 and Rs 49 were aimed at attracting a large base of customers and consumer preference data which the company could use to its advantage. What is Shopee? Shopee is a Singaporean multinational technology company which focuses mainly on ecommerce. 130 Shopee is owned by SEA Limited which also owns Garena Free Fire a popular mobile game that was among the 54 apps restricted in India. As of 2021 it is widely considered as the largest ecommerce platform in Southeast Asia. What has the CCI ruled? Shopee did not hold significant market power as it is a relatively new entrant in a market with well established players. What is Predatory pricing? Predatory pricing is the illegal act of setting prices low to attempt to eliminate the competition. Predatory pricing violates antitrust laws as it makes markets more vulnerable to a monopoly. Establishing that a business is engaging in predatory pricing requires that The enterprise be a dominant player in the relevant market. Its goods or services are being marketed below cost junior science refresher buy.
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